“The awakening is not the work.” Every leadership conference has them. The beautifully crafted purpose statement, unveiled with ceremony, celebrated internally—and then quietly forgotten as the ...

David Gorton, CPA, has 5+ years of professional experience in accounting. He teaches accounting, helping promote financial education and awareness. Ebony Howard is a certified public accountant and a ...

Sometimes a great purpose statement may be wrestling with two conflicting intentions that create a space for continuous innovation and growth. I love this. Baked into this statement is two conflicting ...

The other day, I was meeting with a CEO who was telling me all about the stuff his people were doing. They were building out these incredible models that would help their customers somewhere down the ...

Often presented as the solution for people lacking direction, the notion of “finding your purpose” might sound like a cliche. But having a sense of purpose has been linked with a range of physical and ...

Chief Purpose Officers: Do firms really need them? For decades, the shareholder primacy model dominated corporate strategy, often displacing explicit discussions of broader organizational purpose.