From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Add Yahoo as a preferred source to see more of our stories on Google. Many students only recently heard the final bell ring, but marketers are already ramping up activity for the back-to-school season ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Target wants to transport “Stranger Things” fans to the fictional town of Hawkins, Indiana, through retail activations and an ad campaign celebrating the fifth and final season of the hit Netflix ...

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Ruth Linehan explains how migrating ...

This targeting helps ensure your keywords reach the right people – reducing wasted spend and improving profitability. However, it’s not perfectly accurate, so it’s best used for inclusion rather than ...