As the 2026 FIFA World Cup went about its business of smashing every TV ratings record on the books, the tournament’s ...

The 2026 FIFA World Cup delivered the answer. Spain’s 1-0 victory over Argentina attracted 38.9 million viewers on FOX, ...

This week's sports business newsletter from The Athletic digs into the Cup, ESPN's layoffs, LeBron, the world-record mile and ...

Bank of America data shows credit and debit card spending rose 6.3% in June, with restaurants and bars in host cities seeing ...

As fears of a bust fizzled, venues including Philadelphia and Kansas City see increases in tourism.

Two major economic powerhouses have not been participating in the FIFA groundswell.

Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, ...

Houston's role as a host city of the 2026 World Cup let the city flex on the national and international stage, local leaders say ...

The winner of the World Cup will hoist a trophy, receive championship rings for the first time and gain a lifetime of glory in what will be a defining moment in the country's sports history. It'll ...

Some business owners say they haven't struggled, but the World Cup hasn't given them any drastic change in foot traffic.

World Cup boosts East Passyunk businesses in Philadelphia, leading to creative block parties despite denied city permits and ...

As organizers estimate approximately 16,000 people visited the FIFA World Cup Fan Zone along Courthouse Square over four days this month, downtown businesses reaped the benefits despite ...